Ethereum Treasury Giant Bitmine Makes $200M Power Enters MrBeast’s Empire

Ethereum treasury leader Bitmine is backing MrBeast with a major equity investment.

Bitmine Immersion Technologies announced a $200 million equity investment in Beast Industries, an entertainment company founded by YouTube creator Jimmy Donaldson, better known as MrBeast, on Thursday.

The world’s leading Ethereum financial firm said the transaction is expected to close on or about January 19, 2026.

Bitmine’s $200M MrBeast Deal

In its announcement, Bitmine said its broad focus is to implement digital asset strategies for institutional investors and public market participants. Thomas “Tom” Lee, Chairman of Bitmine, said MrBeast and Beast Industries represent the leading content creator and creator-driven platform of the current generation, while citing their reach and engagement across Gen Z, Gen Alpha, and millennial audiences.

Jeff Housenbold, CEO of Beast Industries, also weighed in and said,

“We are excited to welcome Tom Lee and Bitmine as new investors in Beast Industries, joining our current high-profile investors. Their support is a strong endorsement of our vision, strategy, and growth path, and provides additional capital to achieve our goal of becoming the most impactful entertainment brand in the world. We look forward to exploring ways to further engage with financial services in our upcoming DeFi.”

Last September, the statistics platform Lookonchain said that the YouTuber invested 705,821 ASTER, which was worth about $ 1.28 million. Mr Beast, however, has publicly denied the rumours.

Allegations of Insider Trading

An on-chain investigation later linked MrBeast to more than 50 cryptocurrency wallets allegedly involved in insider trading activities. According to a report by consulting firm Loock.io in 2024, investigators said MrBeast and members of his network of influencers promoted many crypto tokens on social media before selling the assets for a huge profit, estimated at more than $23 million.

Tokens cited in the report include SuperVerse (SUPER), Ethernity Chain (ERN), Polkamon (PMON), STAK, and AIOZ. SuperVerse alone is said to have made more than $11 million in profits. The findings revealed that transaction patterns were tracked through a previously known Ethereum wallet that was used for NFT purchases, helping analysts connect with related wallets and track the wallet’s movements.

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Investigators pointed to cases where tokens were sold immediately after a promotional activity, thus raising questions about insider trading practices. However, control of individual wallets could not be achieved with certainty. The report also detailed some cases, including the PMON investment that reportedly turned $25,000 into $1.3 million and the transfer of ERN tokens that took place before the big sale.