The House of Doge, a division of the Dogecoin Foundation, says it has established a partnership framework with two Japanese-focused firms to explore Dogecoin’s local adoption and real-world asset (RWA) initiatives, putting Japan at the center of its next effort to expand the ecosystem.
Dogecoin Plots Japan Expansion
In a press conference on Thursday, Jan. 8, the House of Doge said it has agreed on a three-way cooperation framework with abc Co., Ltd. and ReYuu Japan Inc. The plan is organized as a guide to “future cooperation,” rather than the launch of a single product, but it specifies several lines of work that point to regulated tokens and payment style integration designed for the Japanese market.
“This partnership demonstrates our continued focus on supporting the thoughtful, real-world growth of the Dogecoin ecosystem,” Marco Margiotta, CEO of House of Doge, said in a release. “Japan represents DOGE’s natural and culturally relevant market as it has strongly embraced digital innovation and we are excited to explore opportunities alongside abc and ReYuu Japan that support reliable innovation, real-world applications, and long-term ecosystem growth.”
The House of Doge said the agreement outlines potential areas of cooperation designed to “leverage the strengths of each group” in supporting ecosystem growth. The framework highlights efforts regarding the promotion and adoption of gold asset-backed stablecoins, as well as regulatory-focused work linked to the listing of RWA tokens under Japan’s “green listing” framework. It also refers to the creation of a mutual fund within the Dogecoin ecosystem and pushing “next-generation Web3” with real-world use cases.
The inclusion of the “green list” approach is notable because it precedes compliance with market structure considerations rather than the meme-driven branding that has historically defined DOGE in the public imagination. At the same time, the release does not specify what assets will be tokenized, what the gold-backed stablecoin will look like in practice, or whether any on-chain issuance will be directly tied to Dogecoin versus nearby infrastructure.
The partners are positioned as complementary: ReYuu Japan is described as supporting business development and localization in Japan, while abc is presented as delivering “economy token design, smart contract development, and regulatory alignment,” with a focus on RWA and compatible Web3 integration. The House of Doge’s role is framed as an ecosystem liaison and infrastructure investment, with press releases promoting the relationship as part of a broader international strategy.
Together, the companies say they intend to support the “local and responsible” expansion of Dogecoin-related programs in Japan, although the release stops short of naming specific vendors, financial institutions, pilot programs, or time periods.
The House of Doge used the announcement to reinforce its broader narrative: that the next phase of Dogecoin is about practical applications; payments, financial products, and tokenization are more than just cultural fit. “House of Doge is the official corporate arm of the Dogecoin Foundation, which is committed to developing Dogecoin as a widely accepted and decentralized global currency. By investing in the infrastructure needed to integrate Dogecoin into everyday commerce, House of Doge is building secure, decentralized, and efficient systems for real-world use.”
It adds that its scope includes “payments and financial products in real-world asset tokens and cultural cooperation,” arguing that this is “the next era of crypto utility, where Dogecoin goes beyond meme.”
At press time, DOGE traded at $0.14276.
The featured image was created with DALL.E, a chart from TradingView.com
Planning process because bitcoinist focuses on delivering well-researched, accurate, and unbiased content. We maintain strict sourcing standards, and each page is diligently reviewed by our team of senior technical experts and experienced editors. This process ensures the integrity, relevance, and value of our content to our readers.
