How the system works
Lofty AOS connects AI agents working simultaneously.
One assistant prioritizes tasks tied to senior management. A sales-focused agent engages and qualifies leads, produces call scripts and analyzes sales calls – while a social media agent creates and manages content strategies, including planning and posting.
The system also includes a homeowner-centric agent that adds to a contact database and automates inventory-based outreach to potential buyers. Additional agents handle website design, search optimization and transaction communication.
Carter said the app is designed to work with minimal agent involvement while still allowing a person to log in when needed.
“So, the agent is still fully visible,” he said. “The agent has control over parameters such as when to respond to things, the tone to use, specific attachments or disclaimers and so on. Then, in the case of AI agents, [they] form of direct communication through chats and emails and text chats, etc. An agent can still jump into any of those at any time and take over if they want.”
He added that automation allows agents to work at a level that cannot be done manually.
“If an agent were to do it themselves, they could do it with one or two leads,” Carter said. “Now, they can do it at a higher level and actually take a real picture of being able to communicate with them and engage everyone in their database.”
Control, compliance and trust
One of the biggest concerns surrounding agent AI is accountability – particularly around compliance, messaging and product management.
Carter said Lofty AOS is designed to give agents and brokerages control rather than taking it away.
That’s proving especially important as brokerages introduce automation to agents who may be tech-savvy or wary of change, Carter added.
“Automation should not mean loss of control,” he said. “Even if they have little technical knowledge, they’ll still be able to explain the rules. They’ll still be able to approve the decisions that are made and change things as they need to in a timely manner, so they’re still very much in control and there’s still a lot of transparency.
“They can review tasks and logs and results at any time. There are many different ways to set up this workflow that will make them feel like it fits their business and can really work as a partner.”
Carter also talked about plans for an upcoming AI studio that will allow broker owners to build their own custom agents within Lofty AOS.
Combining and dividing
Lofty AOS is designed to integrate with existing commerce technologies – including CRMs and other tools agents already use.
“We have a great open system, and one of the things we were shooting for in releasing this was to position it as an extensible AI platform that would fit seamlessly into different people’s technology stacks,” Carter said. “We have a lot of everything you need to run and grow a successful real estate business inside Lofty traditionally. We are improving ourselves, but we understand that there are people who still love their products.
“They might have a CRM system that they really like, or a website that they really like. So, either this week or next week, we’ll be launching a new public-facing version of our marketplace, which will help promote, for everyone, all of that unique integration and how they can access it.”
