Marketing Tips for Sellers Who Want to Stand Out Online

In the competitive world of real estate, effective marketing is critical to success. For landlords who want to stand out and attract more customers, public trust and a strategic marketing approach make all the difference. This Redfin real estate article explores key marketing tips for real estate agents that improve their visibility and gain the trust of clients to help them sell a home Evanston or enter Cincinnati.

Marketing tips for realtors: Building a strong online presence

A strong online presence is the foundation of modern real estate marketing. This is where most buyers begin the home search and agent vetting process.

• • Create a compelling digital footprint: Your digital footprint extends beyond the basic website. These sites are uniquely yours, easy to share on social media, and provide a professional and memorable product for you. Bubba Mills, CEO and owner of Corcoran trainingcomments, “Don’t do what everyone else is doing, be authentic. Look at today’s stats (Use MLS and Redfin data), then translate that data into “How I’m going to help my Clients”. Be authentic and create a following, and encourage comments. Don’t be a salesperson, be a solution provider!”
  • Check out other online forums: While social media is important, don’t neglect other platforms. Local buying and selling groups on Facebook, Facebook Marketplace, and Craigslist can expand your reach to tens of thousands of members. Refreshingly casual posts with clear headlines and professional photography can generate inquiries that you might otherwise miss.
  • Use Redfin Agent Tools: This Redfin platform gives our agents a self-service toolkit to quickly create custom, branded content — from “Just Listed” postcards to animated social media posts — while integrated into a single dashboard so they can launch campaigns in minutes. Designed to free Redfin agents from the constraints of graphic design, increase their visibility with professional assets, and help them attract and convert more clients with less effort.
  • Use social media effectively: Social media they are invaluable tools for real traders. Use platforms like Instagram Reels, TikTok, and Facebook Live for engaging, bite-sized content that highlights the assets. Paid ads can target demographics, ensuring your listings reach the most relevant audience. Don’t be afraid to share behind-the-scenes content, such as time-lapses or editing highlights, to create authenticity and transparency for potential buyers. Consistency in posting is key to staying on top.
  • Build trust by answering real questions: Christopher Sommella, Vice President and General Manager of Think Strategicallyreports, “We’ve found that providing content that answers buyer and seller questions will position you as a helpful expert, not just a real estate influencer. Tips or information about market details, local trends, and actionable guidance will build trust in you and your audience, even before they’re ready to take action. Since real estate is about relationships, that trust is often the deciding factor in the trust moment we build. Understanding is what wins.”

It shows the buildings with creativity

Beyond simply listing a property, a creative presentation can grab attention and create a lasting impression.

• • Embrace visual storytelling: Professional photography is non-negotiable; homes with high quality photos tend to sell faster and for more money. Consider aerial photography and 3D walkthroughs, which are popular with online shoppers. Virtual tours allow buyers to search 24/7, narrowing down the showings to only critical questions.
  • Develop a blocking complaint and a screen complaint: First impressions are important, both in person and online. It’s easy external updates like mulch or a seasonal wreath can make a home stand out. For online listings, prioritize “screen appeal” with quality photos, natural light, and 3D tours that highlight the home’s best features.
  • Stage of success: Playing helps potential buyers connect emotionally with the home. Scrape and minimize spaces to create a neutral canvas, allowing buyers to visualize themselves there. Arrange furniture to highlight the room’s design and functionality, and add finishing touches like fresh flowers to create a beautiful atmosphere.

• Use physical marketing: Kelly Stevens, Senior Director of Process Development and Marketing Communications for Compu-Mailsuggests using visual media in addition to online tools. He says, “According to the Data & Marketing Association (DMA), direct mail delivers an average response rate of 4.9% of prospect lists, compared to 1% for email, highlighting its ability to cut through digital clutter. From a format perspective, postcards tend to provide the strongest ROI and visibility, as they don’t require more than 7% of USPS family mail to be opened immediately. Direct mail is especially powerful if combined with digital channels, such as QR codes or personalized URLs that direct recipients to online listings or landing pages when sent consistently and intuitively, direct mail remains a tangible, trust-building channel for reaching target recipients.

Community building and communication

Effective real estate marketing goes beyond individual listings to building a strong community presence and fostering connections.

• • Engage with local content: As Keith Kakadia, Founder and CEO of Sociallyinwrites, “Many real estate agents think standing out on social media means listing better photos, but what really drives results is local authority and consistency. The agents we see winning use short-form video to explain small market details, things like price changes on the same street, what buyers are asking that week, or how to interpret a new listing trend. Communication works well as a billboard for listings. Share local events, locations nearby, or landmarks to help buyers visualize their lifestyle in the area.
  • Hosts memorable open houses: Change the traditional open houses at exciting events. Consider themed open houses, such as a backyard barbecue with live music or a fall harvest event. These creative spins encourage word-of-mouth buzz, encouraging attendees to share photos online and tell friends about their experience, expanding your marketing reach.
  • Local partners and influencers: Team up with fellow bloggers, Instagrammers, or lifestyle content creators to reach a wider, more engaged audience.

• Active tracking: Stephen Matsumoto, Chief Marketing Officer at Real Estate Marketing GroupIt suggests not only quick follow-up, but effective follow-up. He says, “The window to take action is small, and research shows that the chances of getting a lead decrease significantly if you wait more than five minutes. That first call should be focused on clarity, not pressure: budget, time, and goals. When marketing is built around behavioral data, structured tracking, and quick response, it stops being a guess. It becomes a predictable and attractive guess about converting an online program that is more interested in exchanging online interest. Leads, it’s about capturing intention and quick response.”

Prices and benefits

Aside from presentation, smart pricing and thoughtful incentives can have a huge impact on a property’s appeal and sales speed.

• Price per plan: Setting the right price is important to attract buyers and get strong offers. While online tools provide estimates, a real estate agent’s (CMA) comparative market analysis provides a competitive price based on local trends and comparable sales. Exceeding prices it can cause a home to sit on the market, leading buyers to question its value.
• Offer buyer incentives: In some markets, offering incentives can make your listing more attractive. Consider covering closing costs, including a home warranty, or offering flexible move-in dates. These benefits can help your home stand out and potentially lead to a quick sale.

Marketing a salesperson’s success

By using these marketing tips, realtors can increase their visibility, build stronger connections with customers, and find greater success in today’s ever-changing real estate market. These strategies build a strong personal brand and a thriving business. As Jonathan Schwartz of The Bullseye Strategy says, “The most successful real estate agents focus on building trust and long-term relationships, not just promoting themselves or their listing. One of the best ways to do that is to create useful, informative content that answers real questions that buyers and sellers have throughout their journey. Not every website page or social media post needs to sell – some just have to. The more you offer up front, the more likely you’ll build meaningful connections over time.” Consistent application of these marketing tips by real sellers will lead to increased leads, closed deals, and long-term customer loyalty.

Frequently Asked Questions

How important is professional photography in real estate marketing?

Professional photography is very important. Homes are listed with high quality, professional photos they are known for sell fast and earn more money. It is often the first impression buyers have of a property online.

What are some social media strategies that work for real marketers?

Use engaging formats like Instagram Reels and TikTok videos, and consider paid ads to target specific demographics. Sharing content behind the scenes and posting regularly are effective strategies.

Why should realtors focus on social content?

Creating content that reflects a place helps potential buyers envision their lifestyle in the place, creating a strong emotional connection to the place and its surroundings.