EXCLUSIVE: Ryan Serhant Predicts Interesting Currency Shift in Home Buying in 2026—as He Lifts the Lid on His Decisions

A well-known seller Ryan Serhant has made a career of keeping his finger on the pulse of the housing market—and now he’s revealing his expert predictions for what 2026 holds for would-be buyers.

As the original cast member of Bravo’s “Million Dollar Listing New York,” Serhant, 41, is one of the first real estate agents to successfully leverage reality TV fame to grow her business, hitting the screen just four years after her 2008 debut.

Recently, he has been a proud early adopter of artificial intelligence in his 5-year-old business, SERHANT., in a continuous effort to improve its core mission and overall efficiency.

Now, the “Owning Manhattan” star is openly sharing the latest ideas for the future, revealing to Realtor.com® his top predictions for the real estate market—and himself—for 2026.

After the turmoil of 2025, when the housing market was hit hard by economic uncertainty, President Trump’s tariffs, and three successive interest rate cuts by the Federal Reserve, Serhant expects that in the next 12 months to see a dramatic increase in the number of home buyers who come to the side and buy.

However, those consumers may look very different, according to Serhant, who predicts an increase in the number of group owners in 2026 as people look for creative solutions to affordability.

In addition, you expect more vendors to come to the table, although not for the reasons you might think.

Interestingly, while the real estate expert predicts “minor interest rate relief,” he doesn’t think that will be a “significant” factor in encouraging homeowners to abandon the low rates they were locked into during the COVID-19 crisis.

Instead, he believes that the immeasurable lifestyles will drive many sellers to finally come to the market in 2026.

“I believe we will see at least 10% more home sales, which is significant,” Serhant said.

“That would mean an addition of 400,000 [or] put out more home sales next year than we’ve seen in the last three years, and it wouldn’t be because of prices,” he adds. “It would be because you can only pressure people not going for a long time.”

Those sellers who may be looking to move soon may notice something new that Serhant reports is starting to catch on among buyers: Instead of a buyer pool that consists of multiple people and couples, Netflix’s personality thinks that a growing number of buyers will enter into group ownership situations.

“What you’re starting to see is not the new normal, but the foundation of the future of home ownership,” Serhant said, suggesting that there are many situations in which these owner groups can emerge.

“I think you’re going to start seeing a lot more landlords than we’ve seen,” he explained. “Instead of parents buying just for the kids, parents are buying with children. Instead of friends helping friends, they buy from friends with friends. It’s a cousin shopping with a cousin. It’s a different type of common tenant and LLC ownership that we’ve never seen before to make housing affordable.”

Serhant admits the change will take some getting used to, but says the trend makes sense dollar for dollar.

“Instead of living with three people in a rental and just burning your money, why don’t you go buy something, [the] there are three of you, if there is anything good to be done?” he suggests. “I think people are becoming more comfortable with that.”

For his part, Serhant is more comfortable now that he has been the founder and CEO of his billion dollar empire.

Throughout Season 2 of “Owning Manhattan,” which dropped on Dec. 5, the Netflix personality goes on a rampage to challenge rivals as he pursues his goal of making SERHANT. the world’s top brokerage.

To achieve that status, Serhant eats what he considers a “deal size” first and foremost.

“It’s just the size at the time,” he said. “Like big, big firms that are heavily funded or have been around for 20, 50 years, right? be one of the great ones.”

In addition to expanding the number and size of operations carried out by his New York-based brokerage, Serhant is also expanding by opening offices in additional markets and hiring high-quality staff to fill them.

“We have brought in some of the top agents in all the markets we have entered,” he said. “Since Season 1, we’ve gone from one state to 14 states. We’ve quadrupled the size of the business since Season 1 of this show.”

One of Serhant’s most popular new agents is “The Bachelorette” alum Tyler Cameronwho joined the Jupiter, FL, brokerage in July 2025. After her time on the popular dating show and her home improvement series, “Going Home With Tyler Cameron,” the 32-year-old reality TV star is offering real estate.

In the five months since he hired Cameron, Serhant sees a lot of potential in the rookie agent who he says builds on the solid foundation he came into the industry with.

“Tyler is still here,” said Serhant. “He’s a new agent. He’s got a lot of fans. But like everybody, following only gets you so far. You’ve got to put in the work and he’s doing that right now. It’s really cool and fun to see, and I think he’s going to make it.”

The Florida market is ripe for Cameron’s pick, according to Serhant. He believes the Sunshine State has become a prime destination for buyers looking to leave areas that have raised taxes in recent years, and will become more popular as other states make it more expensive for some residents to live.

“There are members of the legislature in California who are proposing a multimillion dollar tax,” explained Serhant. “Whether it happens or not, if you are going to punish prosperity and punish success, there are other companies you have to work for, which means that every state is a company, right?

“When you move up to the C-suite in your company and the CEO says, ‘Hey, thank you so much for working so hard for 20 years to get into the C-suite. Give me something.’ He’s like, ‘I’ve been working this whole time, like, no,’ and he’ll say, ‘There’s other places you can go. There are other companies I have to go to.’

“There are a lot of states that don’t put you at risk, and then states like Florida, Texas, and so on benefit, so we’ve seen migration.”

Noticing and adapting to emerging trends as they happen is a skill that Serhant is particularly good at, both in real estate and reality TV, while also observing the changing landscape.

“It used to be that if you wanted to get a $20 million home, you had to go on a TV show,” he recalls. “Now you don’t know, just look at your phone, you can create your own penthouse using it [OpenAI’s] Sora [app] if you want.

“Social media has democratized all content,” he adds. Like, if what you’re watching on Netflix or Hulu or Bravo isn’t as good or fun or interesting as what you’re watching on Instagram or TikTok, you’ll just go to what’s more interesting.

Immediately after its release, the second season of “Owning Manhattan” showed its high engagement with the audience by entering the list of the top 10 in the world of Netflix and ranking at number 3 in the TV drama category of the broadcaster. Serhant credits the show’s success to how it differentiated itself from other series in the same genre.

“When you really separate yourself and build something where the wealth is kind of background, but you tell them a much bigger story, that’s exciting and engaging,” he said. “I think if people are just trying to get famous for real estate, those shows get canceled. I think that’s why ‘Manhattan Owner’ did so well.”

While it would be easy to think that “Having Manhattan” is a continuation of the path that Serhant started during his run on “Million Dollar Listing New York,” the CEO sees it as jumping into a completely new direction where the stakes have never been higher.

“If you’ve been watching my stuff for a while, you’ve watched me go from being a 26-year-old Realtor® renting in New York City to the first seasons of ‘Million Dollar Listing,’ and building my career as a real estate agent behind Bravo,” he said. “It was an interesting experiment, and we were No. 1 in New York City in 2017 behind Bravo, but we’re still a work in progress.

“Now, I’m building the No. 1 real estate company behind Netflix, and we’re only two seasons deep,” he adds. “People are coming along as we build a company—which is very public, very risky—in real time, and I’ve never seen anyone do that before. I think it’s a great thing that we’re doing. I’m excited about that.”

As a new founder, Serhant is excited about the opportunity—and as the new year approaches with all its possibilities, the decisions he’s made seem to ensure a brighter future than ever.

“I surround myself with amazing people so that I can focus on the things that make me stand out and not on the things that I am good at or good at or bad at,” he said.

“I have made a great effort this year to hire great people from our side [and] put in more robust systems so I can sell, I can brand, I can expand, I can be a husband, I can be a father, I can live a full life.

“The first four years at the beginning, which is the last four years, are very bad. So I’m looking forward to 2026.”