Crypto Channels’ Viewership Slugs to Levels Not Seen From 2021

New data suggests that consumption of crypto content is declining across platforms.

Crypto-focused YouTube channels are seeing their weakest audience engagement in over four years. The new data revealed that overall viewing figures continued to slide.

Although crypto viewing may eventually return to 2021 levels, experts do not expect a recovery this year.

Sales Exodus Hits Crypto YouTube

According to the latest data shared by analyst Benjamin Cowen, the 30-day moving average of views on many crypto channels has dropped to levels last seen in January 2021. The decline is not limited to a single platform or algorithm change. Instead, the slide continued from post-2021 peaks, with recent activity falling to multi-year lows.

YouTuber Tom Crown said that the ups and downs have extended to social media since October 2025, and the sentiment is now similar to previous bear markets. Another creator, Jesus Martinez, said that he has grown his channel gradually since the beginning of 2022, but even his top videos have not matched the peaks he saw in 2021.

The creator of TikTok “Cloud9 Markets” weighed in, saying that the decrease in attention may also be due to repeated scams and pump-and-dump schemes involving “ponzi” altcoins, and added that retail investors are simply “tired of receiving rekt.” In addition, the market analyst “MissCrypto” described the current Bitcoin rally as a “Ghost Town Rally,” while noting that the crypto held around $92,000 while public attention continued to decline. He said this gap shows that institutions, rather than retail investors, are leading the market.

As a result, much of the discussion among retail investors has now shifted to other assets, including precious metals.

Investors Pivot Towards Safe Havens

Petr Kozyakov, Founder and CEO at Mercury, also confirmed that the growing interest of traders in precious metals shapes both the crypto price action and the need for security. In a statement to CryptoPotatothe manager said,

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“Bitcoin gave early gains after breaking the $92,000 mark in Asian trading as the biggest cryptocurrency mirrors leading US technology stocks to withdraw from risk mode. Markets seem to be weighing on the growing tension between US Federal Reserve Chairman Jerome Powell and President Donald Trump.

Against this background, and amid growing country risks, traders are retreating to safe-haven assets such as gold and silver. Meanwhile, in the digital token space, the growing narrative of revenue in privacy coins, which defined the last months of 2025, continues to play out with record gains for Monero and Zcash of 16 percent and 4 percent, respectively.”