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Business Arm of Dogecoin Foundation Unveils New Consumer App

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The House of Doge, the official corporate arm of the Dogecoin Foundation, says it is developing a new mobile app called “Such” that aims to make it easier for users to hold and use DOGE while giving small traders and independent traders the tools to accept it in daily transactions.

In a post written to X and a press release on January 20, the House of Doge said that such is expected to be launched in the first half of 2026 and will pair a self-sustaining wallet with transaction tracking and a commerce feature called “Hustles,” positioned as an easy street for people who want to sell DOGE products and services.

Dogecoin Foundation Arm, ‘Such’ Brag House Tease

House of Doge frames it as “its first product,” with additional launches planned for the first half of 2026. The company described the app as an effort to reduce friction on both sides of the DOGE transaction: to help owners spend money easily and to help merchants add Dogecoin payments in a way that is compatible with normal sales activity.

Timothy Stebbing, CTO of the House of Doge and director of the Dogecoin Foundation, tied the product thesis directly to the DOGE community culture of commerce. “I’ve seen a lot of people in the Dogecoin Community trying to start something for themselves. Whether it’s an artist selling prints or someone providing lawn care services, everyone has a side hustle these days,” Stebbing said. “We want to enable anyone to start a Dogecoin rumble with such an app. We plan to enable anyone to start selling their rumble in as few clicks as possible.”

The DOGE Foundation’s account echoed that placement on X, describing it as “coming in the first half of 2026” and highlighting a range of startups focused on self-storage wallets, real-time transaction tracking, and merchant tools for selling goods and services.

According to a press release, Such is being developed by a twenty-something team headquartered in Melbourne, Australia, led by Stebbing. The House of Doge said development began in March 2025, using open-source technology developed by the Foundation, with the first launch targeted for the first half of 2026.

House of Doge CEO Marco Margiotta said the app is meant to be more than just another on-ramp-plus-wallet bundle. “We plan to offer more by moving to another wallet app that allows you to buy Dogecoin. We have unique features we expect to release, all in quality and ease of use with the wealth of knowledge our development team brings,” Margiotta said. “We want to see Dogecoin become a widely used currency around the world. By building our solution, we are able to bring people together on that journey through our many strategic partnerships.”

Such an account of the application in X presented a character called “To them” as a guide and relies on the same premise, saying that Such is “more than just a wallet” and is designed to allow users to “start buzzing and sell your products and services in Dogecoin” when it starts.

The announcement also links Such to Brag House Holdings Inc., described as House of Doge’s merger partner and identified in the release as Nasdaq listed under the ticker TBH. Brag House CEO Lavell Juan Malloy II positioned the app as a bridge from public engagement to monetization. “Such an app represents the next frontier of how communities connect, create, and operate in the digital economy,” he said. “This gives users the freedom to create, earn, and interact with and use Dogecoin, not as an idea, but as a real, usable currency. This is more than just innovation; it’s about democratizing access to opportunity for everyone through digital technology.”

At press time, DOGE traded at $0.12522.

Dogecoin price chart
DOGE rejected at 200 week EMA, 1 week chart | Source: DOGEUSDT on TradingView.com

The featured image was created with DALL.E, a chart from TradingView.com

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