Purlin and Final Offer combine to launch an integrated real estate AI platform
“When we started Final Offer, our goal was to be more specific about the process, especially the offer and negotiation process, which is a very emotional and anxious part,” Tim Quirk told HousingWire. “Over the past six months, we’ve started looking at how we can bring AI to Final Offer and give agents and their clients more information and help them move the needle.”
In conversations with its brokerage clients, Final Offer says it found that its brokerage clients wanted to get into AI, but weren’t sure where to start. In addition, Quirk says he and the team have been cautious about using AI as they want to ensure that the information it provides is accurate and relevant to real estate.
Not just a ChatGPT wrapper
“A lot of the AI we’ve been seeing is putting things into context ChatGPT and there is not much consistency. As you begin to test those models, you realize that they break down quickly. So, we wanted to find a company in the space that built their AI in the context of real estate,” Quirk said.
This brought him and his team back to Purlin, which had all the Final Offer capabilities he wanted, but lacked the negotiation platform, meaning the two companies were completely complementary, according to Quirk.
“It was natural as we started looking at what to do next around AI, with Purlin looking for growth opportunities. [They can] we have used this ecosystem that we have built in Final Offer and have some of the largest businesses in the country using their AI.”
The combined company serves more than 35,000 real estate professionals and 15 million consumers. Some of its brokerage clients include Douglas Elliman, William Pitt | Julia B Fee Sotheby’s International Realty again Keller Williams‘the biggest franchise, The GO Network.
Combining transactions
To find a buyer in search of a foreclosure, real estate professionals often need to navigate a web of dead ends. By combining, Purlin and Final Offer hope to transform this piece of systems, combining functionality with an “AI backbone” that connects all transaction participants.
“For the first time, real estate will have an AI platform trained for the full lifecycle of a transaction, from search behavior to power dynamics to closing terms,” Chigogidze said in a statement. “That depth of first-party data allows us to guide pricing, negotiation strategy and customer decisions with a level of accuracy and confidence that no other company can match, helping real estate professionals perform at a higher level while providing consumers with more clarity, trust, and better results.”
The company said the combined platform will provide industry professionals with AI-powered lead generation, including digital ads, market reports and digital assistants that work to find leads, AI-powered home searches for agents and buyers, AI-powered offer creation, automated contract review, real estate compliance tools for listing descriptions and ads and a single dashboard to maintain dead agents and and agents are dead together.
“Being able to get everyone in the deal room with Purlin, where they can’t keep up with everything today, streamlines all that communication, because the AI and the platform informs everyone what’s going on and what needs to be done to close the deal,” Quirk said.
Additionally, the company said shoppers using Final Offer will now receive real-time alerts about offers and deadlines, AI-powered home searches that understand natural language and transparent conversations thanks to Purlin’s AI capabilities.
