62% of Crypto News Releases Come from High Risk or Scam Projects: Chainstory

High-risk and close-to-fraud projects have been identified that control the volume of media releases.

Most of the news published on crypto news sites comes from very risky or fraudulent projects.

In a new report, the crypto communication company Chainstory analyzed 2,893 crypto press releases published between June 16 and November 1, 2025, and found that about 62% were released by projects considered High Risk or confirmed Scams, based on indicators such as unknown parties, unreasonable refund claims, and databases of consumer data breaches.

Low Impact Updates

Crypto-specific press release “wires” work on a pay-to-play model that allows projects to buy guaranteed placement on all partner media sites, and, in the process, bypass regular editorial judgment. Unlike legacy wire services that distribute releases for journalists to review, many crypto wires sell publications directly to viewers with minimal compliance checks. This effectively turns article placement into a paid asset.

Chainstory said that any crypto project with a sufficient budget can secure visibility on virtual news sites regardless of credibility.

The analysis revealed that the majority of cable content contained low-impact announcements that were often overlooked by newsroom editors. About half of all releases, or 49%, focused on general product or feature updates, while another 24% covered exchange listings and trade promotions. Token launches and tokenomics reforms accounted for 14% of issuance.

On the other hand, only 58 releases, about 2% of the dataset, related to common events that could be news like business financing cycles, mergers and acquisitions, or major corporate financial activity.

Advertising Hype Rules The Crypto Wire

Chainstory also examined tone and language, finding that a promotional framework dominates crypto news releases. Only about 10 percent were written in a neutral, factual manner, while about 54% were classified as “overstated” and another 19% were written as extreme. The report noted that the most difficult language common in advertising copy remains unchallenged in paid releases, even when similar claims are edited or questioned in reported journalism.

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Risk profiling of issuers has revealed massive hacking into questionable projects. High-risk issuers accounted for 35.6% of all issuances, while confirmed scams accounted for 26.9%. Low-profile, established projects were responsible for only about 27% of news releases, indicating that more reliable firms rely less on paid distribution and are more likely to receive organic coverage. In sectors such as cloud mining, nearly 90% of press releases came from projects marked as high risk or scams.