Queensland manager of fast-growing Mexican restaurant Guzman y Gomez has satisfied Brisbane’s prestigious property market, snapping up a blue-chip address for a cool $10.85m.
Property records reveal that the head of state of the famous burrito empire is the buyer of a luxury residence in Henry St, Ascot – one of the city’s most desirable pockets on the river.
The brand recently announced an aggressive national expansion plan, which includes the rollout of new stores and flagship restaurants in Victoria, Queensland, New South Wales, and the ACT.
This house in Henry St, Ascot, sold for $10.85m.
![Socials - Guzman y Gomez to open a Mexican Taqueria, Emporium : Eddie Maradiegue and Andra Santos. A photo. Drew Fitzgibbon](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 720"%3E%3C/svg%3E)
Eddie Maradiegue (left) brought GYG to Queensland with his brother Humberto. Photo: Drew Fitzgibbon
Eduardo Maradiegue and his brother, Humberto, brought Guzman y Gomez to Queensland from Sydney in 2010.
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The off-market sale of the Ascot estate to Mr Maradiegue adds to a flurry of activity in Brisbane’s inner-north, where serious buyers from the estates, mining and business sectors continue to jostle for a slice of the enclave’s large homes and well-maintained roads.
The deal was negotiated by Nick Roche and Damon Warat of Ray White Ascot.
Guzman Y Gomez store in Ripley, Ipswich.
The Henry St property is a sprawling family home designed by Joe Adsett and Tim Stewart Architects, with high-end amenities and leisure facilities – the type of property that is increasingly commanding eight-figure sums as Brisbane’s top end matures.
Ascot has long been synonymous with the fame of Queensland’s old money, characterized by heritage sites, modern architecture and proximity to top schools and the CBD. But in recent years, the suburb has also attracted a new wave of entrepreneurial wealth, particularly from executives and founders who have contributed to the state’s strong growth and business migration.
Artist’s impression of a house in Henry St, Ascot, designed by Tim Stewart Architects. Photo: Tim Stewart Architects.
While entry-level buyers struggle with a shrinking pool of options under $500,000, the city’s upper class has seen competition from prize homes in blue-chip suburbs including Ascot, Hamilton and New Farm.
An analysis of the most expensive homes sold in the past 12 months reveals buyers chasing the biggest deals from the mining and property industries.
Property records show that a $25m house in New Farm was sold to an architect, a $23m house in Ascot was sold to a construction manager, a $17.5m New Farm apartment was bought by the global head of a natural resources fund, and another mining executive paid $10.5m for a six-bedroom house in Paddington.
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Industry analysts say high earners and business leaders are increasingly choosing to base themselves in Brisbane, attracted by the lifestyle, relative value compared to Sydney and Melbourne, and the lead-up to the 2032 Olympic Games.
