A realtor recruitment platform Hiring Understanding wants to help firms step up their recruiting game with their new HiringCenter Pro platform.
Launched on Monday, Recruiting Insight describes HiringCenter Pro as an AI-powered recruiting platform. The company said the platform will help brokerages identify, attract and retain top talent.
Agent Migration Report 2026, Recruiting Insight put together Lone Wolf Technologies again MyBFFSocialfound that while agent profits remained stable through 2025, the company’s biggest challenge in capturing high-value travel agents is the recruiter’s inability to maintain consistent and personal connections with potential agents over the long term. According to Recruiting Insight, this new platform helps solve this “communication gap” problem by integrating all communication channels including SMS, email and voice calls, so that recruiters can respond quickly.
“At Recruiting Insight, we believe that ‘firms that lose talent don’t lose compensation; they lose real-time communication and support.’ Hiring quickly is important because, in today’s market, speed and customer service are the only sustainable competitive advantages. The experience of hiring an agent is their first “customer service” interaction with a seller. “If a company is slow to respond now, the agent thinks they’ll be slow to support them during a complex closing later,” said Mark Johnson, managing partner at Recruiting Insight. “In a time of industrialization, the firms that win are not just the biggest, they are the most responsive.”
Automatic tracking
The platform also allows recruiters to automate their follow-up and lead development workflows and provides them with analytics to see which sources are providing them with the most productive agents.
At a time when brokerage consolidation continues, Johnson says recruiting is still very important for all brokerages.
“Consolidation has the most impact at the local level. In times of disruption, affected agents rely on people they already know and trust,” Johnson said. “Our platform equips local leaders to build and maintain a strong network of trusted referral sources for a long time. If this local disruption occurs, and it happens all the time, these leaders are in a position to increase those existing connections to be quickly recruited. We use advanced technology to protect the “high” relationship that the big box competitors can gradually reduce it, we make sure that we do not reach at the same time. far, turning the acquisition of talent from an active conflict into an iterative process, beneficial.”
In an interview with HousingWire earlier this month, Johnson said most of the top-producing agents studied in the agent migration report left the business in 2026 because of leadership, arrogance or independence.
“Most of them also talked about dollars or separation, but that came after they talked about other motivations,” Johnson said. “Of course it was high-level agents that independence came up as a reason because they want the freedom to do things like get a license or work in two states and maybe their trade doesn’t allow that.”
